Get found and chosen
Web experiences and campaigns designed to help the right customers discover the business, understand the offer, and take action.
Clair Product Studio · your fractional digital department
Ideas in.Productsout.design · build · market · automate
Clair is the digital department your business doesn’t have to hire. Strategy, design, development, content, AEO, and automation in one ongoing team — so you can launch, market, operate, and improve without recruiting and managing several disconnected specialists.
One team ✳ One backlog ✳ Shipped continuously
Everything your digital department should handle.
From customer-facing campaigns to the software running behind the scenes, Clair works through one prioritized backlog and ships what matters next.
Stay visible without an in-house creative team
Clair turns business priorities, launches, services, and insights into consistent content across social, email, web, and sales channels.
Run the business on better systems
Purpose-built software designed around how the business actually sells, delivers, communicates, and operates.
Remove the work that shouldn’t stay manual
AI and automation that reduce repetitive work, connect disconnected systems, and help teams move faster.
Four steps.Zero meetings.
No standing status calls — progress is written down. Strategy and onboarding calls happen when they’re genuinely useful, not on a schedule.
Start
Book a 15-minute call. We scope the work together, then you enter your Clair Workspace.
Add
Add anything your business needs designed, developed, marketed, automated, or improved — a social campaign, a website page, an internal dashboard, an email sequence, a mobile feature, an AI workflow. The backlog has no cap.
Prioritize
Choose what matters most. Clair turns larger priorities into focused build blocks and keeps the backlog organized. You set the order, always.
Ship
Review work inside the workspace, request revisions, approve it, and move to the next priority.
The Build Journal.
Every release is logged in writing. No status meetings, no “quick syncs” — a ledger of what shipped, when, and what’s next.
Sample journal — illustrative entries
JUL 14Onboarding flow, mobile app — build block 2 of 3 shipped for reviewIN REVIEW
JUL 10Summer launch campaign — social set and email sequence liveSHIPPED
JUL 07Marketing site — final pages, AEO structure, launchSHIPPED
JUL 02Customer portal — user flows and product strategy approvedAPPROVED
JUN 27AI support-ticket triage automation — live, handling real volumeSHIPPED
One backlog instead of five disconnected vendors.
Your website, campaigns, product ideas, internal tools, content, and automations shouldn’t compete across separate agencies and freelancers. Clair keeps everything inside one prioritized digital roadmap.
Illustrative backlog — example requests, not client work
- NOWLaunch July campaignCampaign
- NOWBuild customer portalSoftware
- NEXTRedesign service pageWeb
- NEXTCreate social carousel setContent
- REVIEWAutomate lead follow-upAutomation
- LATERAdd mobile quoting featureMobile
- LATERImprove AI search visibilityAEO
- SHIPPEDBuild monthly newsletterEmail
More capability than one hire. Less complexity than five vendors.
A single marketing or digital hire is often expected to manage strategy, content, social, email, websites, analytics, design, and outside agencies. Clair gives businesses access to a wider mix of specialized capabilities through one coordinated team.
One digital hire
- One person’s experience and skill set
- Recruiting and onboarding time
- Salary is only part of the cost
- Benefits, equipment, software
- Freelancers or agencies still required
- Limited development capacity
- Management overhead
Multiple specialists
- Separate designers, developers, marketers
- Multiple invoices
- Fragmented communication
- Inconsistent brand execution
- Conflicting priorities
- More project management
- Knowledge spread across vendors
Clair
- Strategy, creative, product, engineering in one team
- One prioritized backlog
- One coordinated team, not five vendors
- Builds and campaigns handled together
- No full-time hiring process
- Capacity changes as needs change
- Source code and approved assets included
Clair covers many digital functions, but not every business function. Some teams still need internal staff for daily operations, sales, and subject-matter expertise.
What can a build be?
Almost anything digital. Bring what matters next; we scope it together and start.
Larger projects are broken into focused build blocks so progress ships continuously — a complex application is a sequence of builds, not a single request.
Product Partners — limited seats01 / PITCH 02 / BUILD 03 / LAUNCH + SPLIT
Have distribution?Let’s build together.
For creators, community owners, and operators whose audiences repeatedly ask for the same tool. You bring the audience and promotion — Clair brings the product strategy, design, engineering, hosting, and launch support. No build cost: we build it, you promote it, and the profit is split.
Bring the idea
Pitch the product your audience keeps asking for. If the audience and the idea fit, you’re in — no build cost, no retainer.
Clair builds it
Strategy, design, development, and hosting — run like any active build, shipped in focused build blocks you review.
You promote, we share
You launch it to your audience and keep promoting it. Profit from the product is split per your partner agreement.
The 90-day clause
Skin in the game, both ways: you commit to actively promoting the product, and if it isn’t earning within 90 days of launch, either side can end the partnership — a clean exit, no invoices. Profit split and full terms are set in the partner agreement before the build starts.
Apply as a partnerFair questions.
Is Clair a marketing agency or a software company?
Clair is a fractional digital department. The team works across strategy, websites, content, campaigns, product design, software development, AEO, AI, and automation. Each client prioritizes what the business needs next through one backlog.
What can go into my backlog?
Websites, pages, campaigns, social content, email assets, product design, mobile apps, web applications, internal tools, portals, AI features, automations, and analytics improvements. Add every idea; there is no cap on requests, only on how many builds are active at once.
What is an active build?
An active build is the primary defined piece of work currently moving through strategy, design, production, development, or review. Larger initiatives are broken into focused releases so progress ships continuously rather than in one long sprint.
What does it cost?
It depends on scope and how much needs to move at once. Rather than post a number that fits nobody, we scope it with you on a 15-minute call and give you a straight answer — no obligation.
Do you manage social media?
Clair can plan and produce social campaigns, graphics, carousels, launch assets, captions, and reusable content systems. Publishing, community engagement, and ongoing account management can be included when specifically defined in the active backlog or agreement.
Can Clair run email campaigns?
Clair can develop campaign strategy, write or structure email content, design templates, build landing pages, connect supported platforms, and analyze results. Email-platform charges and contact-list costs remain separate unless otherwise agreed.
Can Clair manage digital advertising?
Clair can create landing pages, ad creative, campaign assets, tracking systems, and performance reporting. Direct media buying and daily ad-account management are only included when defined in the approved scope.
Can you build software and create its marketing?
Yes. Clair can design and build the product, then create the website, launch campaign, social assets, emails, onboarding, and supporting digital systems around it — through the same backlog and the same team.
Will Clair replace my entire internal team?
Clair can cover many digital functions and reduce the need to coordinate multiple hires or vendors. Some businesses will still need internal staff for day-to-day operations, sales, community management, subject-matter expertise, or highly specialized responsibilities.
Do I own the work?
Yes. Source code, design files, and final assets belong to you after payment, in repositories you control.
Are third-party costs included?
Hosting, domains, advertising spend, email-platform charges, software licenses, APIs, app-store fees, stock assets, and other third-party expenses are separate unless explicitly included in the agreement.
What is a Clair Product Partner?
A Product Partner is someone with an audience that would pay for software — a creator, community owner, or operator. Clair builds the app or software at no build cost, the partner promotes it to their audience, and profit is split under a partner agreement with a 90-day performance clause.
Your next release starts here.
Built for businesses with more digital priorities than internal capacity. Book a 15-minute call and we'll scope your first build together.