Question 1

Is Clair a marketing agency or a software company?

Accepted Answer

Clair is a fractional digital department. The team works across strategy, websites, content, campaigns, product design, software development, AEO, AI, and automation. Each client prioritizes what the business needs next through one backlog.

Question 2

What can go into my backlog?

Accepted Answer

Websites, pages, campaigns, social content, email assets, product design, mobile apps, web applications, internal tools, portals, AI features, automations, and analytics improvements. Add every idea; there is no cap on requests, only on how many builds are active at once.

Question 3

What is an active build?

Accepted Answer

An active build is the primary defined piece of work currently moving through strategy, design, production, development, or review. Larger initiatives are broken into focused releases so progress ships continuously rather than in one long sprint.

Question 4

What is the difference between Build and Build+?

Accepted Answer

Build moves one active build at a time. Build+ provides greater production capacity and supports up to two coordinated active build tracks. Both plans cover the same capabilities — the difference is capacity, speed, and coordination.

Question 5

Do you manage social media?

Accepted Answer

Clair can plan and produce social campaigns, graphics, carousels, launch assets, captions, and reusable content systems. Publishing, community engagement, and ongoing account management can be included when specifically defined in the active backlog or agreement.

Question 6

Can Clair run email campaigns?

Accepted Answer

Clair can develop campaign strategy, write or structure email content, design templates, build landing pages, connect supported platforms, and analyze results. Email-platform charges and contact-list costs remain separate unless otherwise agreed.

Question 7

Can Clair manage digital advertising?

Accepted Answer

Clair can create landing pages, ad creative, campaign assets, tracking systems, and performance reporting. Direct media buying and daily ad-account management are only included when defined in the approved scope.

Question 8

Can you build software and create its marketing?

Accepted Answer

Yes. Clair can design and build the product, then create the website, launch campaign, social assets, emails, onboarding, and supporting digital systems around it — through the same backlog and the same team.

Question 9

Will Clair replace my entire internal team?

Accepted Answer

Clair can cover many digital functions and reduce the need to coordinate multiple hires or vendors. Some businesses will still need internal staff for day-to-day operations, sales, community management, subject-matter expertise, or highly specialized responsibilities.

Question 10

Do I own the work?

Accepted Answer

Yes. Source code, design files, and final assets belong to you after payment, in repositories you control.

Question 11

Are third-party costs included?

Accepted Answer

Hosting, domains, advertising spend, email-platform charges, software licenses, APIs, app-store fees, stock assets, and other third-party expenses are separate unless explicitly included in the agreement.

Question 12

Can I pause or cancel my subscription?

Accepted Answer

You can pause or cancel whenever you need. Pause when the backlog is clear, resume when new ideas arrive — billing stops while paused.

Question 13

What is a Clair Product Partner?

Accepted Answer

A Product Partner is someone with an audience that would pay for software — a creator, community owner, or operator. Clair builds the app or software at no build cost, the partner promotes it to their audience, and profit is split under a partner agreement with a 90-day performance clause.

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