Something new is arriving
A product, a service, a location, an app. Sequenced posts that build up to the day, a landing page that catches the interest, and an email that converts it.
Campaigns · planned, written, designed, checked
One brief.Everychannel.social · email · landing pages · ads
A launch, a seasonal push, a message that needs to change everywhere at once. You tell us what’s happening and who it’s for. We plan the story, write every word, design every asset in your brand system, and check every claim before you see it — across the channels the campaign actually needs.
Four kinds of campaign we run.
Different goals, same discipline: strategy first, copy before design, truth check before anything ships.
The message changed
New positioning, new name, new offer. Every asset that carried the old message gets remade consistently — feed, site, email, sales material — so nothing contradicts anything.
A moment worth owning
The season, the event, the offer window. A batch that arrives before it matters, sized to the moment, in your brand — not a template everyone else is also using.
Creative that gets tested
Ad variants and landing pages built as a set, so the angle, the hook, and the proof can be compared. We make the creative and the tracking; media buying only when it’s in scope.
From briefto batch.
The same process that runs Clair Campaigns — with the department around it for the channels a product can’t reach yet.
Brief
What’s happening, who should care, what it should achieve, what you can prove. Half an hour, or a form if you prefer.
Plan and write
The angle, the sequence, and every word — captions, headlines, emails, page copy. Copy comes before design so design has something true to serve.
Truth check
Every claim is checked against your brand facts. No invented numbers, no borrowed testimonials, no pricing nobody approved.
Design, QA, deliver
Assets built from your brand system, checked by eye, and delivered as a download page with the thinking explained — plus the pages and emails set live.
Made by the same system.
Unretouched exports from real campaigns — two client brands, shown with permission, and Clair’s own feed.
What’s included — and what isn’t.
Included
- Campaign strategy and sequencing
- All copy: posts, captions, emails, landing pages, ad text
- Designed assets from your brand system, platform-sized
- Landing pages and email templates built and set live
- Tracking so we can see what the campaign did
Only when it’s in scope
- Publishing and scheduling to your accounts
- Community management and replies
- Media buying and daily ad-account management
- Video production beyond coded motion posts
Fair questions.
How is this different from Clair Campaigns, the product?
Same engine, different wrapper. Clair Campaigns is self-serve: you brief it on your board and a batch of social assets comes back. This page is the department version — we run the campaign with you, and it can reach channels the product doesn’t yet, like email, landing pages, and ad creative.
Do you post the content for us?
Only when it’s defined in your scope. By default we create, package, and hand over; you publish through your usual tools. Publishing and community management can be added deliberately.
What’s the truth check?
Before anything is produced, every claim in the copy is checked against your brand facts. Numbers need a named source. Testimonials must be real ones you supplied. Prohibited words stay out. It protects you from the thing AI content is famous for.
How fast is a campaign?
Campaign creative is the fastest thing we do; pages and emails take longer because they go live. We scope timing on the call against your backlog rather than promising a number here.
Tell us what’s happening.
Fifteen minutes to hear the story and tell you honestly what the campaign should be.